SEO costs $1000 to $7500 per month on average, though some will spend as little as $500 or as much as $10,000 per month on search engine optimization. How much SEO costs depends on your company size, SEO pricing plan, and service provider. Learn more about SEO prices from our conversation with 500 U.S-based marketing and sales professionals now!
An Inside Look at ExetonDigital SEO Pricing
Best Fit For:
- That rely heavily on an agency to drive results through SEO
- Looking to rank at a local or regional level
Best Fit For:
- Small to midsized businesses
- That have some experience with SEO
- That are looking for a top-rated agency to help them scale SEO results
Best Fit For:
- Large or well-known businesses
- That have an established marketing team
- That need a specialized partner to consult and execute for SEO growth
With the manpower of a large firm, but the approach of a boutique SEO agency, the value of ExetonDigital’s SEO services is unmatched.
Every Exeton Digital client benefits from:
- 5+ years of experience in driving results for clients
- Dedicated support with data tracking, activation, and reporting
- 15+ subject matter experts across 50+ areas of expertise
- Transparent and consistent communication through our project management interface
- Advanced marketing technology with over $100K built-in value for clients
- Strategies centered on business revenue , not just traffic and rankings
Key Takeaways
✔️ 49% of businesses pay for SEO because it’s more cost-effective than doing in-house.
✔️ 48% of businesses pay $2500 – $7500 per month for SEO.
✔️ 64% of businesses pay $50 – $100 per hour for SEO.
✔️ 43% of businesses pay an agency for SEO services.
✔️ A monthly retainer is the most popular SEO pricing model.
✔️ A monthly retainer had the highest satisfaction rating.
✔️ Price is the second most important factor in choosing an SEO provider.
✔️ Company size influenced all aspects of SEO pricing, including price, pricing model, service provider, and reasons for outsourcing.
Learn the basics of SEO pricing
What did we learn from interviewing 500 U.S.-based sales and marketing professionals? Plenty, and we’ve summarized the basics, from how much SEO costs per hour to per month, below:
How much does SEO cost?
On average, SEO costs $2500 – $7500 per month, $50 – $100 per hour, and $1000 – $5000 per project in 2024. How much you pay for SEO will depend on factors unique to your business, like your size, goals, and more.
How much does SEO cost per month?
On average, SEO costs $2500 – $7500 per month (48% of respondents). How much you pay for SEO will depend on your company’s size, with smaller businesses spending less than larger companies, which often coordinates with an organization’s SEO needs.
Source data
| Monthly SEO Cost | % of Marketers |
|---|---|
| Less than $500 | 3.89% |
| $501 – $1,000 | 10.10% |
| $1,001 – $2,500 | 24.61% |
| $2,501 – $5,000 | 34.97% |
| $5,001 – $7,500 | 13.21% |
| $7,501 – $10,000 | 7.77% |
| More than $10,000 | 5.44% |
How much does SEO cost per hour?
On average, SEO costs $50 – $100 per hour (64% of respondents). Around 28% of businesses pay less than $50 per hour, but report less satisfaction with their service provider than companies paying more for hourly SEO services.
Source data
| Hourly SEO Cost | % of Marketers |
|---|---|
| Less than $50 per hour | 28.95% |
| $51-$75 per hour | 43.86% |
| $76-$100 per hour | 20.18% |
| $101-$150 per hour | 3.51% |
| $151-$200 per hour | 0.88% |
| More than $200 per hour | 2.63% |
How much does SEO cost per project?
On average, SEO costs $1000 – $5000 per project (51.92% of respondents), though some businesses pay upwards of $10,000. How much your SEO project costs will depend on the project’s scope, timeline, and requirements. For the most accurate SEO pricing for a project, request a custom quote.
Source data
| SEO Project Cost | % of Marketers |
|---|---|
| Less than $500 | 4.81% |
| $501 – $1,000 | 10.58% |
| $1,001 – $2,500 | 20.19% |
| $2,501 – $5,000 | 31.73% |
| $5,001 – 7,500 | 18.27% |
| $7,501 – $10,000 | 7.69% |
| More than $10,000 | 6.73% |
Learn what you get by paying for SEO
You know how much SEO costs, but what does paying for SEO get you? Find out below!
What do monthly SEO services include?
Monthly SEO services usually include the most deliverables, like:
- SEO audit
- Analytics setup and/or verification
- Reporting
- Keyword research
- Content creation
- On-page optimizations
- Off-page optimizations
- Technical optimizations
When you invest in monthly SEO, you can accomplish goals like:
- Growing search engine optimization’s ROI via continuous SEO
- Keeping pace with competitors, algorithm changes, and more
In some cases, monthly SEO services will specialize in specific on-page or off-page areas, like:
- Link building
- Content creation
- Page speed improvements
What do hourly SEO services include?
Typically, hourly SEO services will include deliverables like:
- SEO audit
- SEO recommendations and/or implementation
- Reporting
When you invest in hourly SEO, you can accomplish goals like:
- Completing SEO maintenance tasks
- Monitoring for SEO issues
What do project-based SEO services include?
When to Use Project-Based SEO Services
- Completing larger initiatives, like a website migration
- Getting specialized assistance, like for improving sitewide page speed
- Solving larger problems, like revamping an SEO strategy
Deliverables for project-based SEO services vary widely, but some common SEO projects include:
- SEO audit
- Project-specific optimizations, like link building
- Reporting
When you invest in project-based SEO, you can accomplish goals like:
- Completing a larger initiative, like migrating a website to a new domain
- Getting recommendations on how to achieve a goal, like improving sitewide page speed
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